When it comes to essential oils, two names often stand out: doTERRA and Young Living. These brands are giants in the essential oil industry, each boasting a loyal customer base. However, choosing between them can be challenging due to differences in their offerings, sourcing, and product philosophies.
Quality and Sourcing
A key difference between doTERRA and Young Living lies in their approach to quality and sourcing. doTERRA emphasizes its Certified Pure Therapeutic Grade (CPTG) standard, which involves rigorous testing to ensure oils are free of contaminants and fillers. They source their oils globally, utilizing a network of local growers and distillers to find the best botanicals. This approach, called Co-Impact Sourcing, not only guarantees high-quality oils but also supports local economies and sustainable farming practices.
Young Living, on the other hand, implements their Seed to Seal program. This unique quality control process encompasses three pillars—sourcing, science, and standards. They own many of their own farms, which allows them to oversee the entire production process, from planting to bottling. This commitment ensures that their oils maintain high purity levels and adhere to strict standards.
Product Range and Specialties
When exploring essential oil options, the range and variety offered can be a determining factor. doTERRA tends to focus on single oils and proprietary blends that target specific wellness needs. Their blends, such as On Guard and Deep Blue, are customer favorites for immune support and pain relief, respectively.
Conversely, Young Living not only offers a wide variety of single oils and blends but extends its product range to incorporate essential oil-infused household products and supplements. With lines like Thieves—a popular blend used in cleaning products—and NingXia, which includes antioxidant-rich drinks, Young Living provides options for those interested in integrating essential oils into various aspects of their lifestyle.
Business Model
Both companies utilize a multi-level marketing (MLM) structure, but their methods of support and community building can differ. doTERRA fosters a large, active online community with resources for wellness enthusiasts and those looking to build their own businesses. Educational materials, webinars, and in-person events are integral to their community focus.
Young Living places a strong emphasis on personal relationships and community as well. They offer numerous events and gatherings that help distributors connect and share their passion for essential oils. Both companies’ MLM models encourage members to become independent distributors, earning commissions through sales and team-building.
Pricing and Accessibility
Pricing can often influence purchasing decisions. doTERRA is typically seen as slightly more affordable than Young Living, which can be appealing for budget-conscious consumers. However, both companies provide loyalty programs and sales that offer customers opportunities for savings.
Environmental and Social Responsibility
In recent years, consumer awareness around ethical sourcing and environmental sustainability has grown. doTERRA’s emphasis on Co-Impact Sourcing reflects a commitment to responsible environmental practices and social impact. They contribute to various humanitarian projects and advocate for sustainability in their sourcing regions.
Young Living also prioritizes environmental stewardship, implementing sustainable farming practices and striving for zero waste production. Their numerous corporate social responsibility programs aim to improve global wellness and quality of life.
Understanding these differences can help potential customers choose a brand that aligns with their lifestyle and values. While both doTERRA and Young Living offer high-quality essential oils, their distinct philosophies and practices may sway consumers based on personal preferences in quality standards, product variety, business model, and environmental impact.
